Video incites emotion. Video engages in a manner that print or audio cannot. It reaches the audience. It informs, entertains, and educates. A business is able to get their message to an audience more efficiently and economically. Society is moving at a faster pace than ever. Shouldn’t your business market your message in a manner that complements that speed?
Statistics for Video
- 80% of consumers believe having demonstration videos are helpful when making purchases. (Blue Corona)
- 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. (Google/Kantar TNS)
- Including video on landing pages can increase conversion rates by 80%. (Unbounce)
- 81% of businesses use video as a marketing tool- up from 63% last year. (Hubspot)
- Use of the word “video” in an email subject line was found to increase open rates by 19% and click-through rates by 65% (Hubspot)
- By 2022, online videos will make up more than 82% of all consumer internet traffic- 15 times higher than it was in 2017. (Cisco)
- A Facebook executive predicted that their platform will be all video and not text by 2021. (Quartz)
- Social media videos get shared 1200% more than text and images, combined. (Wordstream)